We still have shirts, tanks, and sweatshirts in our Pop Fever Creator Collection (including the popular Powered by Craft Beer shirt), but we’ve also created a store on BeerSelfie.com! We’ll be gradually adding shirts, glassware, and other products to this new store. First up are these #BEERSELFIE shirts!
Beer Selfie Posts
Beer Selfie will be at the California Craft Beer Summit and Festival in Long Beach this September! We’ve never been so we checked in with Derek Gallanosa, head brewer for Moksa Brewing, to find out what to expect.
This will be my first time at the CA Craft Beer Summit/Fest. What should I expect?
Be prepared to meet a lot of people in the industry. The majority of craft breweries will be in attendance so create a wishlist of who you would like to meet.
What are some highlights from past CA Craft Beer Summit/Fests for you?
I haven’t been to the seminars but the festival is definitely worth your time. You get to try breweries that normally do not travel outside of their areas.
What does Moksa have planned for this year’s Summit/Fest? Why should people stop by the Moksa booth at the fest?
We will be sending beer to the Long Beach Beer Lab for Thursday night and then Beer Belly on Friday. As far as our booth we always try to bring the best stuff we have. It’s no use attending a festival if you’re not trying to stand out.
How does the CA Craft Beer Summit/Fest compare to other beer events you’ve been to?
It’s more education and networking focused.
What do see as Moksa’s place in the California craft beer scene? How does California craft beer relate to the rest of the beer world?
Moksa is quite different from a lot of breweries in the fact that we receive over 90% of our revenue from our taproom sales allowing us to have more capital to put back into the business. Also the marketing plan is to “Market Globally, Sell Locally.” I travel to beer festival invitationals all around the world to promote Moksa and Sacramento and California. Basically I am using our platform to promote the beer communities that we are a part of.
When asked ‘what is my favorite beer book’ I had to take a pause, and for a brief moment felt slightly down on myself for not seeming more studious! You see, I believe everything I’ve learned about beer has come from listening, doing, drinking and brewing. Not to say I’m not a lover of books, because I have many! However, the books I collect are gorgeous eye candy for the food and beer lovers out there, and so much more! … Because they are cookbooks! I am excited to share a few of my favorites with you!
THE BEER PANTRY, cooking at the intersection of craft beer and great food by Adam Dulye and Michael Harlan Turkell. Exquisitely illustrated with upscale recipes that all incorporate beer. The best part is they have made a list of suggestions for each menu item of what beer style to pair with it … even down to the brewery name!
THE CRAFT BEER COOKBOOK and CRAFT BEER BITES COOKBOOK, two that I have in my collection from Jacquelyn Dodd. Let me just say that this delightful woman and chef really knows how to have a good time! Anything I’ve made from either of these books, that include beer, have been crowd pleasers! To see all her amazing food photography her IG is @thebeeroness and I promise you will drool!
By all means, don’t be fooled into thinking that I am an amazing cook!! I just really enjoy cookbooks, and have always been this way since a child. It’s not always about actually cooking for me, but the enjoyment of turning the pages of each beautiful image and making a list of what could be. Cheers!
Food On Tap Cooking With Craft Beer by Lori Rice – This is my favorite book because it includes two of the things I love; craft beer and food. This book takes it beyond pairing beers with dishes, it has amazing photography and recipes for dishes that are cooked with beer. Just to see how it all comes together is an awesome process. I also love that you, yourself can recreate these dishes and have some friends over and have your own beer dinner.
I’m not going to say mine, that would be lame. The first beer book I feel in love with is The Brewmasters Table by Garrett Oliver. He’s an absolute legend and the gold standard for beer writing. I also really enjoyed reading The Craft of Stone Brewing because I would read absolutely anything Randy Clemens wrote. And I firmly believe that The Beer Bible by Jeff Alworth is a must own, he’s just so damn brilliant.
Nick from PairingwithBeer.com
The Ontario Craft Beer Guide is an excellent survey of the Ontario Craft Beer scene (as of 2017 in the second edition of the book), with introductions to more than 200 breweries and 1000 beer reviews and tasting notes. Very accessible for the 90+ percentile of the market that is still unfamiliar with the craft beer scene: this book gets you familiar without any pretentious, snobby language. A fantastic reference, and an informative read.
Paul @beernerdtravel & Ashley @hoppinthemap
We loved Brewing Classic Styles by Jamil Zainasheff and John Palmer! It was a huge help and jumping off point when we first waded into the sometimes intimidating waters of home brewing. We haven’t done any brewing since hitting the road, but it was awesome to get to try some of Jamil’s beer (@hereticbrewing) while touring California and even used it as a prop in our favorite beer selfie!
Matthew Ellis Host of Heroes By The Pint
Books about beer, if only this would have been apart of English class maybe i would have been a scholar. Anyways I would have to say Business For Punks by James Watt Owner of Brewdog is a must read, and a book I always go back to. It has such a strong focus on the business of beer as well as business practices for any entrepreneur.
As a home brewer I’ve also spent hours doing my homework by reading Craft Beer for the People (and I’ve got the paper cuts to prove it). Again a Brewdog book bought to us by James Watt, Martin Dickie and Richard Taylor. CHEERS!
One of my favorite beer books is Beers of the World by David Kenning. When I first moved in with my fiancé, he always had this book on his coffee table and I spent a lot of time reading it. David Kenning covers all sorts of beers. From Canadian ones to Slovenian and New Zealand beers! He displays a picture of the bottle with the poured pint along with a background description of the beer, the Brewery, location, style, ABV, serving temperature, and food pairing. I have the book displayed on my dining room bookshelf along with my cooking and pastry books.
Kim and Jeff Jaxon have been taking epic road trips across the country and back each summer for the past few years. Dubbed Pales in Comparison, in homage to their favorite hometown craft beer, they’re visiting dozens of breweries along the way. I checked in with them as they head east on this summer’s journey.
Tell us about Pales in Comparison. What are some highlights from past trips?
In July 2015, we meandered across the U.S. in search of good beer, kitsch locations, and beautiful vistas. Our main goal–and the inspiration–was to go from Sierra Nevada Brewery in our hometown of Chico, California to Sierra Nevada Brewery in Asheville, North Carolina. But we got there via Oregon, Idaho, Montana, North Dakota, Minnesota, Wisconsin, Ohio, Virginia…you know, the directionless route. We created Pales in Comparison as a site to share our road trip adventures and to create a hub for video blogs, Instagram, and other social media so we could more easily share with friends and family. We had such a great time and learned so much, we knew we needed to head out again. We’re now on our third cross country trip, increasing the travel time to 6 weeks on the road.
Our favorite breweries in 2015 were Blacksmith Brewing Company in Stevensville, Montana and Laughing Sun Brewing in Bismarck, ND. Both places started as a labor of love, have deep ties to their community, and make great beers.
In 2018, we stumbled upon an incredible nano brewery in Darby, Montana called Bandit Brewing. They didn’t have a bad beer in the list, and they are making clean, hoppy, delicious beer.
What are some of the highlights of this trip so far?
By far, Palisade Brewing Co in Palisade, CO has been one of our favorite stops so far. We were able to sit with both brewers, try beers right off the line, including a farmhouse ale brewed with beets, which was so much better than it sounds. We also found Lost Cabin in Rapid City, SD and they had one of the best Pale Ales (Bruce Banner Pale Ale) on the trip so far. Just last night, we were at Devil’s Kettle in Athens, Ohio and had some amazing sours and an Imperial Blonde called Spider Silk that was full of honey-flavored goodness.
What are you looking forward to on this trip?
As always, we’re looking forward to a return to Sierra Nevada in Mills River and trying out a few more of the 60+ breweries in Asheville. If you could only drive to one place in the USA and wanted the most beer selection, Asheville should be top of the list.
What are some of the challenges of a long road trip and visiting so many breweries?
You really do have to do your research: there are a lot of variables like making sure the one brewery in a small town is open on the day you’ll be there (Mondays and Tuesdays are challenging). Finding a brew pub that’s the right driving distance, with a place you can stay nearby, and a brewery that is open and has beers you want to try can be a fun puzzle to solve. We start planning months before with multiple windows open: brewery map (which lets you search a route), google maps, Airbnb, hotel sites, camping sites, and of course, brewery sites. And the weight gain struggle is real; we try to walk or hike each morning, but when you’re drinking beer for 6 weeks with a side of cheese curds…you know, pounds.
How can people follow along?
You can find links to Instagram, our YouTube channel, and Vlogs from each year on the website: palesincomparison.com
Quick reviews of six beers we tried recently.
Angry Chair & Westbrook Zoose Joose
In the ancient Greek myths, ambrosia is the drink of the gods, often depicted as conferring longevity or immortality upon whoever consumed it.
It’s also a fruit salad popularized in the late 19th century.
Now it’s a beer.
Angry Chair and Westbrook’s collaboration, “ambrosia-inspired” Zoose Joose is a wheat ale brewed with tangerine, pineapple, cherry, coconut, lactose and marshmallows.
The most notable thing about this beer is how well all the adjuncts work together. It is surprisingly not muddled, with each ingredient providing a distinct flavor. The cherry, pineapple, and lactose/marshmallow were up front for me, with the coconut contributing the least. The beer had minimal head and light carbonation.
I found the inclusion of lactose and marshmallow to be a bit much. I think the beer would be better with one or the other, or less of both. Overall, a really interesting and tasty brew though.
Dust Bowl Buck
This Hazy Double IPA isn’t second fiddle. You’re gonna have love as soon as you taste the clean citrus hop flavor. Open up your heart to the smooth, silky mouthfeel. This beer is a surprisingly crushable at 8.5% so try to act naturally. My heart skips a beat with the juiciness of Amarillo, Citra and Mosaic hops.
Sierra Nevada Estate Farmhouse
Like Sierra Nevada, I was born in Chico in 1980, so I love seeing their Estate beers. It’s great to see them branch out from their usual Estate IPAs.
This Estate Farmhouse Ale was spontaneously fermented in a peach orchard and aged in wine barrels. The wine barrel influence is evident, with some sweetness, and a hint of farmhouse funk. Overall a bit sweet, muddy, and boring. I’d prefer some more distinct farmhouse flavor and less toffee maltiness, but I like the new direction they seem to be taking with this addition.
Russian River STS Pils
The dark days of Russian River not distributing to Chico are finally over. Pliny the Elder, Blind Pig, and STS suddenly showed up all over town recently.
This “Keller-style Pils” is delightful! It’s super crisp with a dry, bitter finish. It’s packed full of bready malt and lemony/peppery/earthy hops.
This is a world class pilsner, and I’m stoked to have it more readily available.
Tahoe Mountain’s Mayor of Midtown
This take on a Hazy IPA was tasty, but not what I expected. I’m curious about what yeast they used for this as it has hints of belgian flavors. Definitely yeast forward for an IPA, with earthy, melon hop flavor and medium bitterness. This beer reminds me of Toppling Goliath’s Pseudo Sue, but not quite as good.
Double Nickel’s Weekend Warrior
This Hazy Pale Ale is double dry-hopped with Idaho and Citra. It’s a really nice showcase for these citrusy hops. Weekend Warrrior has a sweet orange aroma and is packed with orange, mango, and lime flavor. Weighing in at only 26 IBU it still has a noticeable bitterness, particularly lingering in the finish. It has a medium body and foamy white head that dissipates quickly. Double Nickel nails it once it again with this delightful brew. I also appreciate the 19.2 oz tall can!
If Jolly Rancher made a hop flavored candy, Tröegs‘ LolliHop would be it. With a Mosaic, Citra, and Azacca hop profile there’s all kinds of resinous, stone fruity goodness in this Double IPA. My exposure to East Coast based West Coast style IPAs is limited, but from what I remember of Lord Hobo’s Boomsauce, this beer would fill in nicely if you’re looking to scratch that itch. There’s notes of papaya and pineapple imparted from the Azacca, and the dry hopping from the Mosaic and Citra adds to that, plus citruses like orange and grapefruit. A slight haziness is mostly derived from the wheat and oat grain profile that is added to the standard pale ale malts. Pours a hazy, gold with a thin head with little lacing. Overall, a delicious East Coast IPA, with West Coast traits.
We’ve started a mailing list! Click the “BEER MAIL” link above to sign up. To kick things off we’re giving away a t-shirt or tank! Sign up for the mailing list before Friday (6/7) for a chance to win.
Emails to the mailing list will be rare and hopefully you’ll find them interesting. To give you an idea of what you’re in for we’ve included the content from our first email that we sent out last week below:
Welcome to Beer Mail!
This is the inaugural BeerSelfie mailing list email to update you on what we’re up to. Don’t worry, these will be rare, but there’s an unsubscribe link below if you aren’t interested in receiving another.
We asked a few people you’ll recognize from Instagram what city they like to visit for craft beer.
Spoiler: Tampa, Florida was the most common answer!
Check out all the responses and see what other cities made the list.
We’ve teamed up with Pop Fever to create some fun BeerSelfie and Craft Beer shirts! There are currently eight designs available in multiple styles of tshirts, tanks, and sweatshirts.
We love seeing these shirts pop up on Instagram! We’re not saying wearing a BeerSelfie shirt guarantees a @beerselfie repost, but we’re not not saying that.
We recently ran a poll to find out what you’d like to see on BeerSelfie.com and beer reviews received the most votes. We’re happy to oblige and up first is a review of Firestone Walker’s Rosalie from @brewsandbio.