Skip to content

Beer Selfie Posts

Breweries of Instagram

Which breweries are winning Instagram? Craft beer is a great fit for Instagram. Breweries can show off their brewery and latest brews, and keep fans updated on what they’re up to. Only the larger breweries tend to have much of a marketing budget, but others can compensate by taking some time to engage with their followers.

Here are the top 18 craft breweries ranked by number of followers (let us know if we missed anyone!):

Brewery Followers
stonebrewingco 311000
newglarusbrewing 305000
dogfishhead 285000
sierranevada 261000
foundersbrewing 243000
newbelgium 220000
firestonewalker 169000
bellsbrewery 153000
rogueales 134000
brooklynbrewery 133000
deschutesbeer 132000
lefthandbrewing 117000
cigarcitybrewing 117000
greenflashbeer 115000
mikkellerbeer 112000
oskarblues 109000
moderntimesbeer 104000
allagashbrewing 102000

No big surprises on this list. Most of these breweries are also in the top 50 craft breweries by volume. Exceptions include Firestone Walker, Cigar City, Mikeller, and Modern Times. Firestone Walker and Modern Times are growing very quickly, so it makes sense that they have a large presence on Instagram.

It’s not all about the follower count though. Some relatively small breweries have outsized buzz among beer geeks. Others are just really good at social media and make engaging with their fans a priority. Making excellent beer also helps. We did a super scientific poll on Instagram with a post asking people to “tag a brewery whose Instagram game is on point.”

Here are the craft breweries that got at least two mentions:

Brewery Mentions
jwakefieldbeer 21
foundersbrewing 4
troegsbeer 3
wynwoodbrewing 2
theveilbrewing 2
angrychairbrewing 2

I think we have a clear people’s choice winner with J. Wakefield Brewing.

Personally I’ve noticed them and Troegs being very active engaging with people on Instagram, and both have excellent content.

2 Comments

Custom Paracord Tumbler Handle Giveaway

WIN a @MillerRopeWorks Custom Paracord Tumbler Handle! You can win this or one of the other great prizes by following the directions below! If you already entered THANK YOU! Enter again today for another chance to win! — Help @Beerselfie get to 50K followers and WIN one of these great prizes! When we get to 50K we’ll select one winner for each of these prizes: #1 @beercapmaps USA 48 Piece Puzzle Map, 8 Feet Wide (USA & Canada only) #2 @tavour A Box of Craft Beer (8-12 beers!) (WA CA CO AZ NV NM OH WI NY NE DC CT MA Only) #3 @craftin_ca Custom Beer Selfie Coasters (USA Only) #4 @brewershirts Shirt & Glass from BrewerShirts.com of winner’s choosing (USA Only) #5 @smartideas4life Stainless Steel Beer Bottle Koozie (USA Only) #6 @BeerSelfie 12 BeerSelfie.com Stickers (Earth Only) #7 @MillerRopeWorks Custom Paracord Tumbler Handle (USA Only) #8 @brewtifulapparel Item of winner's choosing (USA Only) You can enter as many times as you want for additional chances to win, limit 1 entry per day. There are 2 ways to enter: 1) Follow the prize sponsors & Tag 3 friends in a comment on this pic (they can also enter) OR 2) Follow the prize sponsors & Repost this pic and tag @BeerSelfie Enter now, then come back tomorrow and enter again for another chance to win! We’ll announce a winner for each prize as soon as we reach 50K followers! Want to promote your product? Contact us if you have a prize you would like to add to this giveaway and help us get to 50K! #CraftBeer #Giveaway #BeerCapMaps #Tavour #Craftin_ca #BrewerShirts #SmartIdeas4Life #BeerSelfie #Beer #50K #50KGiveaway #BeerShirt #ProperGlassware #BeerMail #BeerGiveaway #Begforjuno #Brewtiful

A post shared by Beer Selfie (@beerselfie) on

You can win a @MillerRopeWorks Custom Paracord Tumbler Handle by going to this @BeerSelfie Instagram post and following the giveaway instructions!

Leave a Comment

Brewtiful Apparel Shirt Giveaway

NEW 50K GIVEAWAY PRIZE! WIN some BREWtiful threads from our friends @BREWtifulApparel! Straight outta Miami, they have an array of craft beer inspired apparel that ranges from onesies to muscle tees. You can win this or one of the other great prizes by following the directions below! If you already entered THANK YOU! Enter again today for another chance to win! — Help @Beerselfie get to 50K followers and WIN one of these great prizes! When we get to 50K we’ll select one winner for each of these prizes: #1 @beercapmaps USA 48 Piece Puzzle Map, 8 Feet Wide (USA & Canada only) #2 @tavour A Box of Craft Beer (8-12 beers!) (WA CA CO AZ NV NM OH WI NY NE DC CT MA Only) #3 @craftin_ca Custom Beer Selfie Coasters (USA Only) #4 @brewershirts Shirt & Glass from BrewerShirts.com of winner’s choosing (USA Only) #5 @smartideas4life Stainless Steel Beer Bottle Koozie (USA Only) #6 @BeerSelfie 12 BeerSelfie.com Stickers (Earth Only) #7 @MillerRopeWorks Custom Paracord Tumbler Handle (USA Only) #8 @brewtifulapparel Item of winner’s choosing (USA Only) You can enter as many times as you want for additional chances to win, limit 1 entry per day. There are 2 ways to enter: 1) Follow the prize sponsors & Tag 3 friends in a comment on this pic (they can also enter) OR 2) Follow the prize sponsors & Repost this pic and tag @BeerSelfie Enter now, then come back tomorrow and enter again for another chance to win! We’ll announce a winner for each prize as soon as we reach 50K followers! #CraftBeer #Giveaway #BeerCapMaps #Tavour #Craftin_ca #BrewerShirts #SmartIdeas4Life #BeerSelfie #Beer #Beerstagram #Instabeer #50K #50KGiveaway #BeerShirt #Koozie #Stickers #BeerGiveaway #Begforjuno #brewtifulapparel

A post shared by Beer Selfie (@beerselfie) on

The latest prize to be added to the @BeerSelfie Instagram 50K Giveaway is your choice of a @brewtifulapparel shirt!

Leave a Comment

Tavour Beer Giveaway

Win a whole box of craft beer from @tavour! It won’t be those specific beers from the photo but trust us on this, @tavour knows their beer! They will send you some excellent brews if you win! You can win this or one of the other great prizes by following the directions below! If you already entered THANK YOU! Enter again today for another chance to win! — Help @Beerselfie get to 50K followers and WIN one of these great prizes! When we get to 50K we’ll select one winner for each of these prizes: #1 @beercapmaps USA 48 Piece Puzzle Map, 8 Feet Wide (USA & Canada only) #2 @tavour A Box of Craft Beer (8-12 beers!) (WA CA CO AZ NV NM OH WI NY NE DC CT MA Only) #3 @craftin_ca Custom Beer Selfie Coasters (USA Only) #4 @brewershirts Shirt & Glass from BrewerShirts.com of winners choosing (USA Only) #5 @smartideas4life Stainless Steel Beer Bottle Koozie (USA Only) #6 @BeerSelfie 12 BeerSelfie.com Stickers (Earth Only) #7 @MillerRopeWorks Custom Paracord Tumbler Handle (USA Only) You can enter as many times as you want for additional chances to win, limit 1 entry per day. There are 2 ways to enter: 1) Follow the prize sponsors & Tag 3 friends in a comment on this pic (they can also enter) OR 2) Follow the prize sponsors & Repost this pic and tag @BeerSelfie Enter now, then come back tomorrow and enter again for another chance to win! We’ll announce a winner for each prize as soon as we reach 50K followers! Want to promote your product? Contact us if you have a prize you would like to add to this giveaway and help us get to 50K! #CraftBeer #Giveaway #BeerCapMaps #Tavour #Craftin_ca #BrewerShirts #SmartIdeas4Life #BeerSelfie #Beer #Beerstagram #Instabeer #50K #50KGiveaway #BeerShirt #Koozie #Stickers #Glassware #ProperGlassware #BeerGeek #BeerNerd #BeerMail #BeerGiveaway #begforjuno

A post shared by Beer Selfie (@beerselfie) on

You can win an entire box of beer from Tavour!

Tavour brings the best craft beer to your door. Get over to this @BeerSelfie Instagram post for your chance to win!

4 Comments

Custom Craftin California Coaster Giveaway

Win these gorgeous @craftin_ca custom coasters! You can win this or one of the other great prizes by following the directions below! If you already entered THANK YOU! Enter again today for another chance to win! — Help @Beerselfie get to 50K followers and WIN one of these great prizes! When we get to 50K we’ll select one winner for each of these prizes: #1 @beercapmaps USA 48 Piece Puzzle Map, 8 Feet Wide (USA & Canada only) #2 @tavour A Box of Craft Beer (8-12 beers!) (WA CA CO AZ NV NM OH WI NY NE DC CT MA Only) #3 @craftin_ca Custom Beer Selfie Coasters (USA Only) #4 @brewershirts Shirt & Glass from BrewerShirts.com of winners choosing (USA Only) #5 @smartideas4life Stainless Steel Beer Bottle Koozie (USA Only) #6 @BeerSelfie 12 BeerSelfie.com Stickers (Earth Only) #7 @MillerRopeWorks Custom Paracord Tumbler Handle (USA Only) You can enter as many times as you want for additional chances to win, limit 1 entry per day. There are 2 ways to enter: 1) Follow the prize sponsors & Tag 3 friends in a comment on this pic (they can also enter) OR 2) Follow the prize sponsors & Repost this pic and tag @BeerSelfie Enter now, then come back tomorrow and enter again for another chance to win! We’ll announce a winner for each prize as soon as we reach 50K followers! Want to promote your product? Contact us if you have a prize you would like to add to this giveaway and help us get to 50K! #CraftBeer #Giveaway #BeerCapMaps #Tavour #Craftin_ca #BrewerShirts #SmartIdeas4Life #BeerSelfie #Beer #Beerstagram #Instabeer #50K #50KGiveaway #BeerShirt #Koozie #Stickers #Glassware #ProperGlassware #BeerGeek #BeerNerd #BeerMail #BeerGiveaway #Begforcraft

A post shared by Beer Selfie (@beerselfie) on

Craftin California made these great custom coasters for the BeerSelfie Instagram 50K Giveaway! Head over to the giveaway post for your chance to win!

4 Comments

BeerSelfie 50K Giveaway

A post shared by Beer Selfie (@beerselfie) on

The @BeerSelfie instagram account recently passed 40,000 followers! We’re not stopping there though. Today we’re kicking off this huge giveaway to get us to 50K! Go to the @BeerSelfie instagram giveaway post to enter. You can enter once a day, so come back again tomorrow and enter again. Help us spread the word and get @BeerSelfie to 50K!

Giveaway prizes include:

  • @beercapmaps USA 48 Piece Puzzle Map, 8 Feet Wide (USA & Canada only)
  • @tavour A Box of Craft Beer (8-12 beers!) (WA CA CO AZ NV NM OH WI NY NE DC CT MA only)
  • @craftin_ca Custom Beer Selfie Coasters (USA Only)
  • @brewershirts Shirt & Glass from BrewerShirts.com of winners choosing (USA Only)
  • @smartideas4life Stainless Steel Beer Bottle Koozie (USA Only)
  • @BeerSelfie 12 BeerSelfie.com Stickers

Want to promote your product? Contact us if you have a prize you would like to add to this giveaway and help us get to 50K!

4 Comments

Stainless Steel Beer Bottle Koozie

Click on the bio link for the BeerSelfie.com @smartideas4life Stainless Steel Beer Bottle Koozie review!

A post shared by Beer Selfie (@beerselfie) on

I recently got this Stainless Steel Beer Bottle Koozie from Smart Ideas for Life. I’ve used it once, on the beach, and it worked great. I wanted to really test it out by bringing it on a hike. I wondered how it hold up bouncing along on rough trails. I was honestly a bit skeptical of the “beer savers” silicone cap preventing leaks.

I loaded the koozie up and off I went down the trail.

After hiking for a bit I used the bottle opener attached to the koozie’s cap to open my beer. There was a resounding hiss from the bottle when opened, but no spillage.

After a few sips, on goes the silicone cap, and back to the trail I went.

After some more hiking, including a bit of a stumble that I was sure would knock the koozie’s silicone cap lose, I checked on the state of my beer. The cap was firmly in place, and no beer had leaked!

I finished my hike, and my beer, without spilling a drop before heading home. The beer bottle koozie turned out to be perfect for a hike!

4 Comments

Beer Geek Interview: Taylor Brady

Please introduce yourself.

Hello Beer World!! My name is Taylor Brady and I live in Orange County, NY, an up-and-coming craft beer destination with tons of breweries to be excited about. I work in construction which is all fine and dandy; however, my biggest passion in life is, of course, beer. My love for craft beer began almost 10 years ago, but I recently began homebrewing which is slowly becoming an addiction rather than a hobby.

What’s your relationship to craft beer?

I am, along with hundreds of thousands of other beer drinkers, a beer enthusiast. As I previously mentioned, I began my craft beer journey almost 10 years ago during my final year in college. My relationship with craft beer most recently hit marriage-like status when I decided to take up homebrewing. Beer tourism and beer trading quickly followed. I’m miles into this beer journey, but there’s no end in sight!

Tell us about your instagram/blog/website/etc.

Since becoming more entrenched in the beer world, I have decided to share my journey with the beer enthusiasts that reside here. I created an Instagram account, @youmeandbrew. It’s initial purpose was to keep somewhat of a journal for my homebrewing experience; however, it has quickly grew into a display for my love of everything craft beer. I like to think my page is best known for the #crushingcans photos. With my IG account came a blog so I can write about my experiences along the way. You can follow me at www.youmeandbrew.com.

What’s the coolest thing to happen to you as a result of your instagram/blog/website?

In all honesty, the coolest thing to happen to me has been the amazing people that I have met. To be able to share my experience with homebrewing and just craft beer in general with thousands of craft beer enthusiasts has been such an amazing experience in itself. I look forward to the many more I will meet as I continue on this path.

Favorite beer style?

I love all styles, but give me a choice and I’ll usually go with an IPA. The hazy/juicy IPA’s are good, but if you hand me both a traditional, clear IPA and a hazy IPA, I’ll go for the traditional 100% of the time. More recently, I have gotten extremely into sours and berliner weisse’s. Beer’s that are completely opposite from an IPA, but are excellent nonetheless.

What are your top 3 favorite breweries?

My three favorite breweries are all local breweries that I think everyone should know about: Equilibrium Brewery, Rushing Duck, and Glenmere Brewery.

Equilibrium Brewery is located in Middletown, NY and was first started by MIT grads. According to their site, Equilibrium Brewery applies scientific principles and a passion for craft brewing to balance drinkability and massive flavor. Although I have never had Treehouse beers, I have even heard a number of people compare their beers to Treehouse.

Rushing Duck is a small family owned and operated brewery located in Chester, NY. They have brewed some of my favorite beers to date: War Elephant, Imperial Beanhead, Divided by Zero, and Brux IPA. They are arguably one of the best breweries in New York State in my honest opinion.

Glenmere Brewery is located in Florida, NY, a hop, skip, and a jump from my living quarters. A very recent startup, they were one of the first breweries I featured on my IG account. If you ever get a chance to stop in and they have Wicked Witch on tap, try it! A black raspberry/dark chocolate stout, it has become arguably my favorite stout.

What was the first beer that turned you onto craft beer?

Funny story (which can be read on my blog), my first ever craft was the beer that didn’t necessarily turn me on to craft beer, but it was a beer that nearly turned me off: Victory’s Hop Devil. You can read the longer version on my blog, but long story short, in college I was heavily into drinking the likes of Bud Light and Keystone, so you can only imagine how my first sip of Hop Devil went. Flash forward to today and I have a completely new appreciation for Hop Devil.

5 Comments

Beer Geek Interview: Doug McCarthy

Tell us about your instagram/blog/website/etc.

My beer blog is called Beer-enity Now! (a not so average beer blog). The not so average comes in by that’s it’s not just a craft beer blog where I review, it’s everything beer related. I talk about beers but not in a stiff way, and it’s to have fun and include other subjects I enjoy. I do have an IG that’s under the same name.

What are your personal goals with your instagram/blog/website?

Beer is my passion and favorite kind of beverage so my goal is to make a living out of it. Traveling around to different breweries and really spreading the beer gospel while hopefully making you laugh in the process.

Favorite beer style?

Sours are right up there but #1 has to be IPAs. Regular, double (imperial), triple and everything in between.

Tell us about your favorite drinking buddy.

Buddy may not be the right wording but it’s my girlfriend. A huge beer enthusiast in her own right, really turned me back on to trying as many different beers as possible. While I was slacking I had about 75 unique beers on Untappd. A year and a half later after we met, I’m up to 901.

What beer are you drinking right now?

At the moment I’m drinking a Guinness Rye Pale Ale that I found. I’m always down for Rye related beer so I had to pick it up. Pretty delicious.

Best craft beer city?

I’d have to say Boston with one of the true originators in Sam Adams and now with Treehouse and Trillium.

Do you drink macros?

Yes I drink macros. A lot. My main message is #allbeersmatter. I love beer and that means all types of beer. I prefer craft but I’ll drink a sixer of Bud Lights with no questions asked. Love them.

4 Comments

Brew Free or Die Blood Orange IPA

This is not a subtle fruit beer. It is all blood orange up front. 21st Amendment’s Brew Free or Die Blood Orange IPA doesn’t have a vaguely citrus flavor. It is distinctly blood orange. The huge blood orange flavor is blended expertly with the bitter citrus hops. More and more I’m of the opinion that if you’re adding fruit to your beer you should go big, and this beer just confirms that. 21st Amendment just released this new IPA and it’s worth seeking out this unique brew.

6 Comments