Founders Returns to Social Media

You probably heard about the racial discrimination law suit that was filed, and recently settled, against Founders Brewing. In the midst of rising negative attention, including a boycott and protests, the Founders’ social media had gone silent. After 10 days without a post on Twitter they announced the release of their popular CBS Stout.

Many have found Founders’ statements about the suit to be lacking and they immediately took the opportunity to express their views.

That last one is in reference to a leaked deposition where a Founders manager refused to identify the race of the plaintiff.

Things went from bad to worse when Founders began using a new Twitter feature that allows them to hide replies.

They either can’t keep up with the volume of negatives tweets, or they’ve just conceded and are leaving the remaining replies un-hidden.

Assuming they haven’t caught up on their post hiding you can see some of the replies yourself on the Founders post. It seems that Founders will find that settling the case and making a “final statement” will not be sufficient to repair the damage done.

About the author

Keith Adams is the founder of BeerSelfie.com and can be found on Twitter, Facebook and Instagram as @grubulub.